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Friday, March 30, 2018

Gel-Lyte III Ronnie Fieg
src: stockx.imgix.net

ASICS (?????, Ashikkusu) (stylized as asics) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.


Video ASICS



History

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.

In its 2006 fiscal year, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.

On July 12, 2010, ASICS bought the outdoor brand Haglöfs, for SEK1,000,000,000 ($128.7 million).

On October 4, 2011, it was announced that ASICS will be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.


Maps ASICS



Name

The name ASICS is an acronym of the Latin phrase anima sana in corpore sano which translates to "healthy soul in a healthy body" and derives from Juvenal's aphorism mens sana in corpore sano.


Asics Gel-Lyte PTG White/Black - HL7X0-0190
src: cloudfront.sneakerdistrict.com


Relationship with Nike

Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 right before he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA. When Knight founded Nike, he headhunted engineers from Onitsuka and made early Nike shoes at the Asahi Corporation in Fukuoka, Japan.


Asics Buys Runkeeper in Another Shoe and Software Team-Up | WIRED
src: media.wired.com


Sponsorship


Asics Gel-Lyte III Volcano 2.0
src: www.flightclub.com


Gallery


Asics Gel-Lyte Aloe/Black - H8C0L-0890
src: cloudfront.sneakerdistrict.com


See also

  • List of ASICS sponsorships
  • List of swimwear brands

ASICS GEL Kayano 21 Review - To Buy or Not in Mar 2018?
src: runnerclick.com


References


Running shoes Asics ASICS GEL-NIMBUS 20 LONDON
src: i1.t4s.cz


External links

  • ASICS Worldwide

Source of article : Wikipedia